About
In today's competitive market, companies must adopt a customer-centric approach to stay ahead. However, many organizations fall into the "build trap," focusing on churning out features to meet schedules rather than addressing real customer needs. In Escaping the Build Trap, Melissa Perri offers a solution by providing a comprehensive guide to effective product management. By establishing a strong foundation in product management, companies can solve customer problems while achieving business goals. The book is divided into five parts, which explore the pitfalls of feature-driven development, building a scalable product organization, creating a product strategy that connects to business outcomes, identifying opportunities for value creation, and fostering a culture focused on successful outcomes over outputs. Through this book, readers will gain valuable insights and practical advice on how to adopt a customer-centric approach and create a product culture that benefits both the business and the customer.
Paperback
English
1st Edition
O'Reilly Media
Publication date: December 25, 2018
ISBN 10: 149197379X
ISBN 13: 978-1491973790
Features
Understanding the "Build Trap":
The book identifies the common pitfalls of feature-driven development and explains how companies can fall into the "build trap", where they focus on churning out features to meet schedules rather than addressing real customer needs.
Customer-Centric Product Management:
The book emphasizes the importance of adopting a customer-centric approach to product management, where the focus is on delivering value to customers rather than just building features.
Practical Framework for Product Management:
The book provides a practical framework for effective product management, including how to set up a product organization that scales, how to create a product strategy that connects to business outcomes, and how to identify and pursue opportunities for producing value.
Culture Shift from Outputs to Outcomes:
The book highlights the need for a culture shift from focusing on outputs (features) to focusing on outcomes (value delivered to customers). It provides guidance on how to build a culture that prioritizes successful outcomes over outputs.
Benefits
Here are the benefits of reading Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri:
Improve Product Management Skills: The book provides practical guidance and frameworks for effective product management, helping readers improve their skills and deliver more value to customers.
Avoid the "Build Trap": By understanding the common pitfalls of feature-driven development, readers can avoid falling into the "build trap" and instead focus on delivering value to customers.
Develop a Customer-Centric Approach: The book emphasizes the importance of adopting a customer-centric approach to product management, helping readers develop a deeper understanding of customer needs and preferences.
Create a Scalable Product Organization: The book provides guidance on how to set up a product organization that scales, helping readers build a successful and sustainable product management function.
Enhance Collaboration and Communication: By understanding how to communicate and collaborate within a company structure, readers can improve their ability to work with cross-functional teams and stakeholders.
Improve Business Outcomes: By focusing on delivering value to customers, readers can improve business outcomes such as revenue growth, customer satisfaction, and market share.
Stay Competitive in a Changing Market: The book provides insights and guidance on how to stay competitive in a rapidly changing market, helping readers adapt to shifting customer needs and preferences.
Develop a Culture of Innovation: By emphasizing the importance of a culture shift from outputs to outcomes, the book helps readers develop a culture of innovation and experimentation within their organization.
Increase Product Success: By applying the principles and frameworks outlined in the book, readers can increase the success of their products and deliver more value to customers.
Advance Career Development: The book provides valuable insights and guidance for product managers, helping readers advance their careers and take on new challenges in product management.
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