Why Small Businesses Need SEO To Be Successful

Why Small Businesses Need SEO To Be Successful

Whether you own a Johannesburg based restaurant franchise, a small town plumbing business or tourist accommodation in Ballito the advantages of SEO for small to medium size businesses in South Africa are undeniable. The fact remains that 80% of people search online before making a purchase and let’s face it, TV and radio advertising is too expensive anyway. So the best place to get found is ONLINE and without SEO this is impossible. We outline why small businesses need seo to be successful.

You need to ask yourself: How can you afford to not be associated with the massive audience who are searching for your products and service online at this very second.

Why do you need SEO and Digital Marketing?

As a small business owner your marketing budget is probably small, if it even exists at all. Search Engine Optimisation is less expensive than traditional marketing and has more targeted and reportablable results.
With SovTech’s digital marketing packages, designed specifically for
small South African businesses, you can expect:

– More website visitors
– Higher Google Rankings
– More customers in 90 days or less
– Value for Money Marketing and a dedicated partner

Some Quick Tips to Help you get Started

There is no excuse for your business to be left out of the online world. Here are some easy to understand tips to improve your online visibility without the help of a South African digital Marketing agency:

• Register your company on Google Places this takes 5 minutes and allows customers or potential clients who are googling you to find your location or your contact details. Once this is done go ahead and list yourself on other search engines such as Yahoo and Bing.
• Join Google+, this connects all your other Google accounts.
• Open up Google Analytics and Google Webmaster accounts for your website. These will help you monitor any activity on your websites. These are set up easily by simply  inserting a tracking ID into your website.
• Open up social media accounts and use them as a place to interact, share content and connect with your customers.
• Create a blog on your website, regularly write articles on your products, services or industry news. Make sure this content gets shared and liked by your readers. HERE are some tips for content creation success

Over and above these tips a Digital Marketing company such as SovTech specialises in SEO. We manage the full process for you while making sure you are targeting the right keywords and reaching potential customers. We provide monthly analytics reports so you can monitor your monthly performance and hold us accountable for what we do.

‍