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Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Building a Blinkist-like app seems deceptively simple but requires a mix of advanced backend services, seamless content delivery, and a user-friendly front end. At its core, the Blinkist app stands out due to its ability to summarize complex content into easily consumable snippets, giving users access to both text and audio formats. It delivers a personalized learning experience tailored to user preferences, which is a significant factor for U.S. users who are accustomed to a high standard of app personalization and seamless usability.
Developing an app like Blinkist comes with unique challenges, including content licensing, developing a subscription-based model, large-scale database management, and content recommendation systems. Additionally, given the data privacy regulations that exist in the U.S., such as CCPA (California Consumer Privacy Act), compliance adds another layer of complexity to the app's development and operation.
In this article, we’ll explore the variety of factors that impact how much it costs to build an app like Blinkist. From platform choices and feature complexity to backend functionality and integrations with third-party services, understanding these aspects is crucial to navigating the development process.
One of the first decisions that will significantly influence the cost of developing a Blinkist-like app is determining which platforms the app will support. To compete in the U.S. market, ensuring compatibility across iOS, Android, and even web-based platforms is essential.
Building an app targeting both the iOS and Android ecosystems allows you to capture the vast majority of the mobile app market in the U.S. According to various reports, iOS users generally spend more on apps, including subscriptions—the model on which Blinkist functions. Therefore, prioritizing iOS development could be advantageous if your app centers on premium or subscription-based revenue models.
However, ignoring Android users in the U.S. leaves a substantial portion of the market untapped. Opting for cross-platform development solutions like React Native or Flutter allows you to create an app that runs simultaneously on both iOS and Android with a single codebase—offering cost efficiencies. But keep in mind that native development (developing separate code for each platform) often leads to better performance and integration, although it increases development time and cost.
Desktop and Web Compatibility
Many Blinkist users likely need access to the service across multiple devices—including laptops or desktops—especially for work-related learning. Offering a web or desktop version enhances accessibility, but it also increases development complexity. Building a web app with the same functionality as the mobile version will require an investment in responsive web design to ensure consistent user experience across all platforms.
In the U.S., where consumers expect seamless cross-device access, expanding beyond mobile will ultimately add to the app development cost, but the payback in terms of user engagement is substantial.
Basic features are foundational, but they need to be implemented efficiently to provide a fast, glitch-free user experience. Anything less leads to user churn.
Adding intermediate features, like audio functionality, significantly impacts the overall development cost and raises the need for robust backend architecture and data storage.
Advanced features elevate your app but require significant investment in AI development as well as in backend services that can analyze and store a growing mass of user-generated content.
One of the critical differentiators for any app, particularly for U.S. consumers, is how seamlessly the user interface works. As Blinkist demonstrates, an intuitive and clutter-free design ensures users feel comfortable navigating through summaries and audio sections without hassle.
Clean, Minimalistic UI: Users, particularly in the U.S. market, prefer a minimalistic design with clear calls to action. Cluttering the UI with too many features can overwhelm users, leading to high churn rates. Having a UI/UX strategy that focuses on simplicity while still delivering rich content to users is mission-critical.
Easy Navigation: Reading or listening to content on a mobile device must be a smooth experience. Features like one-click access to summaries, easy-to-locate audio controls, and simple filtering options based on subjects or interests should be at the forefront of your design process.
Responsiveness and Accessibility: With the diversity in mobile devices, the app must be designed responsively to fit screens of all sizes, whether smartphones or tablets. U.S. regulations like the ADA (Americans with Disabilities Act) mandate that apps ensure accessibility, such as offering features like voiceovers for blind users or adequate navigation for users with motor impairments.
A robust UX/UI design team is essential for pulling off a user-friendly experience that U.S. users demand, and investing in thorough UX research may increase development costs but minimize app abandonment over time.
To fully develop a Canva-like app, incorporating third-party services is critical. Integration complexity varies by app type—whether it's connecting to cloud services, payment gateways, or customer service tools—and these integrations can significantly affect the cost of custom app development.
For both professional-level app integrations and simplified consumer apps, third-party services play a pivotal role in enhancing functionality without building from scratch. For an app like Blinkist, which is user-driven and subscription-based, integrating external services is crucial for delivering a seamless experience. Let's break this down further:
Cloud Storage and Content Delivery
For an app like Blinkist, you will likely require cloud-based infrastructure to store audio and text content, ensuring that users can access their reading materials or audio summaries on demand. Content delivery also involves seamless playback and load times for both mobile and web platforms.
Integrating cloud solutions like AWS (Amazon Web Services), Google Cloud, or Microsoft Azure ensures you can store and deliver content efficiently—but this comes with associated costs, especially when scaling for the sizable traffic that apps like Blinkist are expected to handle.
Additionally, CDNs (Content Delivery Networks) are necessary to maintain fast load times across regions, especially for U.S. users who expect the smoothest possible experience regardless of their location.
Payment Gateway Integrations
As with other subscription-based apps, integrating secure payment platforms is essential for managing user subscriptions, one-time purchases, and trial period options. Gateways like Stripe, Apple Pay, or Google Pay provide a streamlined way for users to upgrade to premium versions or renew subscriptions.
The complexity and cost of these integrations increase when scaling to millions of users and ensuring airtight financial transactions through encrypted services. Additionally, managing subscriptions, free trial periods, freemium models, and multi-level payment options all require careful API integration.
Artificial Intelligence and Machine Learning Integration for Curations
You could further enrich the Blinkist experience by implementing AI-driven recommendation engines that suggest books and content based on user interests and behaviors. Machine learning techniques allow the app to curate personalized reading lists or audio suggestions without manual intervention.
While third-party AI/ML services like Google Cloud AI or Microsoft Azure AI can provide some of this functionality, developing a custom, deeply integrated AI-based suggestion system will increase costs. Dedicated development will be required to integrate user interaction data back into the system for continual improvement.
Push Notifications & Engagement Tools
Engagement tools that help you keep users on the app in the U.S. market are critical for maintaining subscription services. Push notifications, for example, can remind users to return to a currently playing audio summary, notify them about new content based on preferences, or alert them to promotional deals and free trials.
Integration with services like OneSignal or Firebase Cloud Messaging for push notifications can help manage this easily. However, personalized engagement through smart notifications (ones tailored based on user activities) requires further backend data processing and integration with machine learning models.
The back-end system powering your Blinkist-style app is the engine responsible for real-time syncing, user data management, fast loading, and interactivity. Given that large amounts of data will be handled (both from a content consumption and user behavior standpoint), having a reliable infrastructure is crucial to ensuring high performance and user satisfaction.
Handling Large User and Content Databases: Blinkist hosts an extensive library of both written and audio content that users can interact with daily. To ensure fast, reliable access for thousands, if not millions, of concurrent users, the back-end architecture must be scalable.
For instance, if book summaries are updated frequently or made available on demand for offline use, a database system capable of scaling across cloud environments like AWS or Google Cloud is necessary. Efficient database models will also be required to track user progress in reading or listening through various summaries, storing this data in a way that can be quickly retrieved and synced across devices.
Real-Time Data Syncing: Real-time experience is one of the strongest expectations from U.S. consumers. This includes syncing data across devices (e.g., starting an audiobook on a mobile device and finishing it on a laptop). Achieving this functionality requires a robust real-time database like Firebase or MongoDB, along with server-side architecture that consistently pushes data updates to user devices.
Speed and Scaling Capacity: U.S. consumers expect snappy, reliable performance where materials load quickly and streams start without long waits. This can be achieved via distributed databases, caching strategies, and optimized infrastructure leveraging services like CDNs for faster load times and autoscaling tools for fluctuating traffic spikes.
Investing in a highly scalable backend infrastructure is key to ensuring your app remains smooth and efficient for all users, particularly in a market where performance and usability are non-negotiable.
Launching your Blinkist-like app is merely the beginning. Keeping the app functioning properly, secure, and competitive requires consistent maintenance and updates—something that also increases long-term costs. Continuous updates are not only needed to fix bugs or security vulnerabilities but also to keep the app fresh with new functionalities, ensuring user engagement remains strong.
Feature Updates and Iterations: As your user base grows, you’ll inevitably need to push new features or update existing ones to meet evolving preferences. Common examples include expanding the library, refining the recommendation engine, and improving content delivery speeds. Moreover, adding new layouts, templates for readability, or UI workflows based on user feedback can require ongoing development resources.
Compliance Updates: For the U.S. market, ensuring continued compliance with data privacy regulations (like CCPA or COPPA for underage users) is crucial. Compliance updates are often required in response to regional legal changes. Falling behind on these updates could result in fines or restrictions on your app’s availability within particular regions.
Bug Fixes and Performance Optimization: App performance inevitably begins to degrade as legacy code is built on, which can cause slow loading speeds or unexpected app crashes. Consistent bug tracking and patching are essential to maintain the user experience, especially for users who have opted for premium subscriptions or depend on smooth app performance for professional use cases.
Security updates, especially those ensuring encrypted payments or protecting user credentials, are paramount in the U.S. Digital privacy issues are a big concern and can severely damage user trust if not handled properly.
To develop a Blinkist-style app that’s ready for the U.S. market, you’ll need a skilled multidisciplinary team. However, the cost associated with building this team can vary dramatically depending on the location of your developers and the kind of expertise you require.
Required Expertise for an App Like Blinkist
U.S. Based Developers vs. Offshore Outsourcing
While U.S. development teams typically come with higher hourly rates, opting for U.S.-based professionals can reduce challenges regarding communication, time zone differences, and platform expectations. Moreover, U.S.-based developers are likely to have a deep understanding of local consumer behaviors and preferences, which is a significant advantage.
Alternatively, you could reduce costs by outsourcing development to offshore teams in countries like India, Ukraine, or the Philippines. However, despite the savings, there may be communication barriers, delayed timelines, and the need for more thorough project management to ensure quality output.
The decision of whether to build an in-house team, outsource development, or work with a hybrid structure (U.S.-based project managers but offshore developers) will heavily impact the overall development budget.
QA & Testing: Comprehensive testing of Blinkist-like apps involves monitoring everything from how smoothly the app plays audio and processes user actions to how quickly new content can be browsed and searched. You will need to consider testing across multiple devices, operating systems, and screen sizes for both Android and iOS platforms in the U.S. The expenses include functional testing, performance testing, and quality assurance for ongoing updates—ensuring everything works as expected.
App Store Fees and Guidelines: To launch a Blinkist-like app in the U.S., you’ll need to pay both upfront and ongoing fees required by Apple’s App Store and Google Play Store. Apple typically charges a 30% commission on in-app purchases and subscriptions, which can cut into your app’s profits if not accounted for. Additionally, both platforms require developer licenses and careful adherence to their submission guidelines to ensure approval.
Legal and Compliance Costs: Building an app that collects user data will require legal resources to ensure compliance with U.S. data protection laws (like CCPA ) and ensure that contracts with content providers are secure. The legal cost also involves constructing terms of use, privacy policies, and, if applicable, compliance with the Children’s Online Privacy Protection Act (COPPA) if the app could attract a younger audience.
What sets a Blinkist-like app apart from other content platforms is its bite-sized summation of detailed knowledge, easily digestible formats for quick learning, and cross-format support (both audio and textual). Developing such an app emphasizes creating user value through personalized recommendations, high-quality audio content, and multi-platform support.
Adapting this product for the U.S. market involves considering key user behaviors, such as preference for on-the-go consumption and multi-device support (mobile, desktop, tablets), and building a recommendation algorithm that can funnel users toward the most relevant content. Additionally, apps that rely heavily on content—especially intellectual property like books and articles—require navigating content partnerships, copyrights, and content licensing agreements, which adds another layer of complexity.
The long-term success of apps like Blinkist is grounded in their ability to personalize user experiences, create seamless content accessibility, and integrate premium features such as high-quality audio content and advanced learning progress tracking.
At Scrums.com, our expert team of U.S.-focused developers can customize your project, advising you on the most efficient ways to build your app. Whether it’s an educational app like Blinkist, a social media platform, or a fintech tool—we're here to create something exceptional. Reach out for a custom development estimate today, and let’s turn your vision into reality!