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Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Feedly is regarded as one of the top web feed aggregation apps, helping users gather and curate content from various sources. The app serves as a centralized hub for blogs, news, and other media sources, enabling users to organize and manage a vast array of content effectively. An app like Feedly must, therefore, focus on content aggregation, personalized recommendations, and an intuitive user interface that fosters seamless information consumption across multiple platforms.
Building an app like Feedly requires tackling a series of technical challenges, such as integrating multiple content sources—each with different formats—while ensuring smooth performance and content syncing across devices. Additionally, compliance with content distribution rights, user preferences, and an evolving digital landscape present unique hurdles in the U.S. market.
This article outlines the factors influencing the cost of building an app like Feedly. We’ll explore topics such as platform compatibility, the complexity of real-time content fetching, third-party integrations, database infrastructure, and more. By the end, you’ll better understand the considerations that will affect your app development cost.
The platform—or platforms—you choose to develop for drastically impacts your app development cost. As with any content-heavy app, especially one that curates and aggregates information like Feedly, running smoothly on different devices is crucial to user satisfaction.
Given iOS and Android are the two dominant platforms in the U.S., your app should ideally launch on both. iOS users in the U.S. are often power consumers who have higher expectations for app performance and UX. Android, on the other hand, offers a slightly wider reach but comes with more technical challenges due to device fragmentation and compatibility with different Android versions.
Many developers opt to reduce costs through cross-platform app development using frameworks like React Native or Flutter. Although this can save time by using a single codebase across different platforms, there may be performance sacrifices, particularly with resource-heavy features like real-time content aggregation and background syncing.
Read about the 5 Tools Scrum Masters Need For Cross-Platform Development.
Many Feedly users prefer a larger screen for reading and managing their content feeds. In such cases, building tablet-specific or desktop applications is essential to extend your app's user base. Optimized tablet and desktop views can grow user engagement but will inevitably increase overall development time and, in turn, the cost. Integrating browser extensions or a web app would further increase the app's versatility, allowing users to access their content from any device with internet access.
Compatibility decisions—whether to go native, use cross-platform solutions, or develop desktop versions—affect the overall app development cost, especially for a content-heavy app like Feedly.
A basic Feedly-like app may only need essential features that allow users to subscribe to content sources and view aggregated feeds. These include:
These features form the core foundation of your app, making it possible for users to subscribe and manage their feeds. They are also the minimum requirements to deliver basic functionality at a lower development cost.
To stand out in a competitive market, however, your app might require more intermediate features:
Implementing these features requires more advanced development, testing, and integrations, thereby increasing the app development cost.
Advanced features that truly mirror Feedly’s sophistication require an even more significant investment, including:
Incorporating these kinds of complex features not only requires advanced development expertise but may also entail long-term maintenance costs due to the sophistication involved in running AI-driven systems.
UX/UI design is often a significant driving factor for why users choose to engage with certain apps. In content aggregation apps like Feedly, the user interface and overall reading experience are crucial to building user satisfaction.
The layout and design of the app should prioritize ease of navigation. Users must be able to manage hundreds of content sources without feeling overwhelmed, which requires efficient categorization, a clean interface, and powerful search functionality. An intuitive drag-and-drop interface for organizing content or arranging feeds can also enhance the user experience.
In the U.S., where convenience and speed are at the top of users’ priorities, design elements like quick-view features (showing a summary of a feed without opening a new page or expanding the post) matter. Additionally, users value aesthetically pleasing dark/light modes and customizable feed layouts. Implementing these features involves investing in specialized UX/UI design, which can inflate the app development cost but may also lead to higher user engagement.
Beautiful interfaces come at a cost. Custom animations, smooth transitions, and carefully crafted user journeys will require front-end developers and UX strategists, increasing development time. However, platforms like Feedly rely heavily on users’ engagement, and the better the design, the higher the retention rate, resulting in long-term returns despite higher upfront costs.
Third-party integrations are vital for an app like Feedly to deliver a seamless content aggregation experience. Your app must constantly pull in articles, blog posts, and other media from various sources without delay or error. The complexity of this task drives up the cost, depending on the types and volume of services being integrated.
RSS feeds are a basic option, but many users demand integration with a range of other platforms like YouTube channels, LinkedIn articles, or social feeds. Each new type of content source integrated into the app adds an extra layer of development and testing.
To ensure content can sync across devices, it’s necessary to integrate a cloud storage service, like Google Cloud or Amazon Web Services (AWS). While these make sure that articles can be saved, categorized, and accessed from any device, they also represent a recurring cost depending on the scale of cloud storage needed.
If your app features a premium subscription model, integrating with secure payment gateways, such as Stripe, PayPal, or even mobile payments like Google Pay/Apple Pay, is essential. These integrations come with added costs but are vital for managing user transactions reliably, especially in a U.S. market where expectations for seamless and secure digital transactions are high.
Building an app like Feedly involves managing not only large volumes of diverse content but also real-time syncing and user data. A solid back-end architecture is critical for handling various simultaneous tasks such as fetching real-time feeds, storing articles, and managing user preferences.
Given that most news and blog feeds update constantly, the back-end needs to efficiently handle real-time sync with RSS feed updates, caching of articles, and category reviews without delays, crashes, or content gaps. This real-time functionality drives up both development and hosting costs, but it's crucial for user retention.
With users subscribing to multiple feeds and saving articles for later reading, building a robust database is essential. Solutions like AWS DynamoDB or Google Firestore can help with scalable databases, but storing and serving large numbers of articles and categories will require sophisticated management. Optimization for search functionality also adds to the infrastructure needs, potentially driving up costs.
As your app scales and adds more users, your database and backend infrastructure should be able to handle traffic without hinderance, particularly if it targets a U.S. audience known for adopting high-traffic platforms. Opting for scalable cloud infrastructure providers like Amazon AWS or Google Cloud ensures the system can grow organically without sacrificing performance, but these solutions bring additional costs for storage, retrieval, and scaling.
An app like Feedly will require frequent maintenance and updates to stay competitive. This includes:
Apps serving large audiences in the U.S. will need to invest in quality engineering teams to ensure software is regularly maintained, updated, and fully compliant with modern standards.
The skills required to build a content-heavy app like Feedly are critical considerations when planning your development team. In addition to front-end and back-end developers, you'll need specialists in data analysis, UX design, and potentially AI-powered content curation.
Hiring a U.S.-based development team ensures that both regional user experience trends and regulatory compliance are met optimally. However, U.S. development teams generally come with higher costs. If you opt for offshore teams, you may reduce immediate development costs, but you'll need to invest in managing communication and ensuring the team understands U.S.-specific regulatory requirements, like CCPA (California Consumer Privacy Act).
Balancing offshore talent with local expertise can ensure both savings and compliance, especially for a content-dependent app focused on U.S. users.
Read about Onshore vs Offshore Outsourcing.
Testing for a content aggregator like Feedly involves ensuring data synchronization, UX functionality, integration with third-party APIs, and performance testing—particularly under heavy loads. Simultaneously testing mobile, tablet, and desktop environments is critical but adds additional costs as you run multiple test scenarios.
Publishing an app on both the Google Play Store and Apple App Store involves recurring costs. Both platforms have submission fees and mandatory revenue sharing on in-app purchases. Further, for content-heavy apps, complying with store-specific guidelines like Apple's privacy policies can introduce additional development time to stay compliant.
Given the global nature of content aggregation, consider the need for legal fees tied to content rights and data storage compliance standards. In the U.S., compliance with privacy laws (like CCPA ) is mandatory, and failing to prepare for that can incur further costs down the line.
Content aggregation apps like Feedly are unique due to their reliance on complex content sources, content organization systems, and user personalization mechanisms. Building such an app requires not only technical expertise to pull, curate, and present information correctly but also ensuring appealed mas user engagement and effective machine learning personalization.
U.S. market trends show a preference for curated content delivered in concise, visually appealing formats. As modern content consumers demand flexibility, sync, and offline access, it's necessary to consistently invest in features that safeguard user retention and adoption.
Partnering with an agency that has specialized experience in content-heavy applications ensures that challenges related to data curation, real-time syncing, cloud management, and scalability are effectively addressed during development.
At Scrums.com, our expert team of U.S.-focused developers can customize your project. Whether you're building a content aggregation platform like Feedly or a subscription-based app, our developers have the expertise to make it happen. Reach out today for a custom development estimate!