Scrums.com is revolutionizing the way growth companies scale their engineering teams. Our platform offers access to top-notch remote software engineering teams at an affordable subscription price.
Get startedWorld-class app development that allows you to start, run and grow your business.
Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Grammarly has become indispensable for millions of users, transforming how they write, communicate, and enhance their grammar and writing skills. The app provides advanced AI-powered grammar checks, writing style suggestions, and plagiarism detection to elevate users’ writing quality. However, building an app like Grammarly requires more than just a simple spell-checker—it involves sophisticated natural language processing (NLP) algorithms, real-time suggestions, and compliance with privacy laws for sensitive interactions.
Developing an app like Grammarly comes with its own complexities, such as enabling cross-platform compatibility (desktop, mobile, web browser extensions), integrating AI-based natural language processing, and ensuring compliance with data privacy laws like GDPR and CCPA. Because Grammarly also handles sensitive content through its document editing and live cloud suggestions, data encryption and secure user input processing become paramount development concerns.
Understanding these aspects is key to evaluating the full app development cost. In this article, we dive deep into the factors that influence costs when building a Grammarly-like app, reflecting on core software components, unique features, platform requirements, and security details needed to deliver a seamless and secure user experience in the U.S. market.
One of the major components driving app development cost is building an application that seamlessly works across multiple platforms and devices. Grammarly itself offers support for desktop apps, mobile applications, and browser extensions—making platform compatibility essential for your success.
For an app like Grammarly , developing for both iOS and Android is necessary to ensure maximum market reach in the U.S. Given that iOS caters to a more premium audience accustomed to seamless interfaces, developing a more polished iOS app is essential. On the other hand, the Android ecosystem is more widely used but fragmented, which requires additional testing and development time to ensure performance across the various Android devices and versions.
Beyond basic compatibility, adding premium features, such as real-time writing suggestions that integrate directly across multiple apps (e.g., note-taking apps, email clients, etc.), further complicates development. Ensuring synchronization between devices while maintaining low-latency performance increases both the development cost and complexity.
Explore Android App Development and iOS App Development.
You could choose cross-platform development tools like React Native or Flutter to reduce the development timeline and expense by sharing a single codebase across iOS and Android. However, with a Grammarly-like app, performance could prove to be a limiting factor since live grammar suggestions, real-time spell-check, and NLP algorithms demand high processing power and device-specific optimizations.
Additionally, compatibility with desktop platforms for Grammarly’s use in mainstream writing tools like Microsoft Word and Google Docs adds another layer of complexity, further increasing development costs. You'll need to develop desktop-specific versions to ensure smooth integration and live writing suggestions on desktops, similar to Grammarly’s desktop app.
At the basic level, a Grammarly-like app must include core functionalities aimed at providing grammar and spell-check solutions:
These basic functionalities would serve as the foundation of a writing assistant, but they don’t offer advanced corrections and feedback like punctuation, sentence restructuring, or style adjustments—features most U.S. users expect.
To remain competitive in the writing assistant market, your app must provide richer functionality, with more sophisticated algorithms for understanding context and providing detailed writing feedback. Intermediate features include:
These intermediate-level features involve more complex text processing and inline writing corrections. Integrating NLP capabilities with real-time, multi-platform content recommendations in various contexts (social media posts, formal emails, etc.) increases development time and back-end complexity.
Advanced features distinguish an app like Grammarly with highly intelligent and customizable writing guidance:
These advanced features require heavy investment in machine learning models, content review algorithms, and cloud-based storage that can process and retain these models for continuous user interaction. Implementing AI-based writing suggestions for complex documents and plagiarism detection involves significant resource allocation toward cloud architecture and real-time data processing, thereby elevating app development costs.
Developing an app like Grammarly means carefully crafting a balance between seamless design and powerful functionality. The user interface (UI) needs to feel intuitive, while the user experience (UX) should guide users toward optimizing their writing.
Writing assistant apps like Grammarly must blend seamlessly into a user’s writing environment without overwhelming them. U.S. users expect minimalism when interacting with productivity tools—meaning the app should suggest corrections or improvements without interrupting the user’s workflow.
Incorporating an in-line suggestion system that hovers non-intrusively over writing errors or potential improvements, while staying intuitive enough for quick action, raises design demands. Building these personalized corrections as dynamic overlays, integrated into existing apps like Google Docs or email clients, increases UX complexity—requiring more design attention and testing.
In the U.S., users are increasingly working across multiple devices—desktop, tablet, mobile. Your design should ensure consistency across these platforms, maintaining a sense of continuity in user experience. For example, a user who starts editing a document on their phone should be able to continue from where they left off on their desktop.
This requires investment in responsive design, ensuring all app features and corrections appear flawlessly on a variety of screen sizes without making the interface cluttered or slow. Every added UX/UI element, while improving the user experience, requires design and front-end development professionals to rigorously test and scale—driving up overall design costs.
Read about Responsive Design for Mobile First Success.
Grammarly’s seamless operation comes from its integration with numerous third-party systems, including cloud storage and external writing platforms. Developing these types of integrations can significantly impact development costs.
At the heart of an app like Grammarly are integrated natural language processing (NLP) APIs that help detect errors, identify correct language usage, and provide writing suggestions. Integrating sophisticated AI models (e.g., OpenAI or Google’s NLP services ) for semantic analysis, language correction, and contextual feedback involves advanced development expertise .
For cloud-based suggestions and providing users with the ability to access their personalized settings across multiple devices, your app needs to connect with cloud storage platforms like AWS, Google Cloud, or Microsoft Azure. Cloud storage is vital for real-time syncing, storing user settings, maintaining dictionaries, and offering backups through secure channels. Setting up cloud infrastructure optimized for multiple users results in higher overall costs.
Grammarly’s success lies in its seamless integration with existing productivity tools like Google Docs, Microsoft Office, and other word processors. For your app to compete, you’ll need integrations with these major software suites, which involves API development, testing, and adjusting for specific platform rules such as Microsoft Office’s Open XML standard.
These integrations offer enormous user value but significantly affect costs due to API maintenance and development work associated with popular cloud-based service providers.
The back-end architecture for a Grammarly-like app must handle real-time data processing and large-scale storage for both natural language data and user-generated content.
Processing live suggestions for spelling, grammar, sentence completion, and plagiarism detection across multiple platforms and devices requires a robust and scalable back-end infrastructure. To provide instant suggestions, the development team must implement real-time data syncing through low-latency APIs that transmit encrypted information rapidly. AWS Lambda, Google Cloud Functions, or Apache Kafka could be necessary to ensure optimal event-driven architectures.
Grammarly handles an enormous volume of sensitive information from its users. Documents edited by Grammarly users contain sensitive information, requiring strong encryption protocols and compliance with U.S. data laws like CCPA (California Consumer Privacy Act) and even HIPAA if the app extends into fields that handle medical documentation.
Additionally, user preferences, writing habits, and custom rules must be stored and securely retrieved. Cloud storage systems like Google Cloud Storage, AWS S3, or Azure Blob Storage are critical for accommodating large file sizes and keeping encrypted transcripts. These systems also allow scaling, which adjusts necessary backend specifications as traffic grows.
Building infrastructure capable of processing large volumes of incoming text, managing huge datasets, and storing encrypted logs raises costs exponentially, but is critical for ensuring scalability and security.
Once your Grammarly-like app has been launched, ongoing maintenance and updates are vital to keeping it relevant, secure, and competitive within an evolving U.S. market.
AI and NLP models continually evolve, and your writing assistant must stay ahead of the curve. This involves frequent updates to the grammar rules, AI algorithms, and writing suggestions, all of which necessitate constant optimization. New trends in writing, dictionary updates, or even slang emergence must be reflected in real-time.
As features expand, there will inevitably be bug fixes and UI enhancements required. Frequent A/B tests, implementing new writing templates, and adding new integrations all require steady ongoing development to fit U.S. content creation trends. Regular audits of performance and bug detection will need constant investment in post-launch development.
These factors increase the long-term cost of maintaining and upgrading your application to meet evolving user expectations set by competitive apps like Grammarly.
The expertise of your development team plays a huge role in determining the cost of your Grammarly-like app.
Hiring U.S.-based development teams ensures a better understanding of the English language nuances , leveraging expertise in AI development (especially for English speakers). Additionally, given U.S.-based developers' familiarity with local compliance laws (like CCPA), they serve as an invaluable resource for ensuring privacy protection efforts are met from the ground up. However, their rates are typically higher, ranging between $150 - $250 per hour, which will naturally increase your overall cost.
Alternatively, you could opt for an offshore team based in regions like Eastern Europe, India, or Southeast Asia, which typically charge between $30 - $70 per hour. Although reduced in cost, overseeing time zone differences or potential language challenges may slow workflow. For highly complex NLP or AI-driven applications like Grammarly, you may often require a blended model, with core project management and strategy local to the U.S. and development outsourced offshore.
Given that Grammarly interacts with user input in real-time, stringent quality assurance (QA) testing becomes mandatory. The app would need to undergo rigorous functional testing, load performance evaluation, and ensure all grammar checks are accurate across varying writing contexts. Regression testing must ensure every new feature or update integrates smoothly with previous functionalities.
Both Apple's App Store and Google Play Store charge developer fees, as well as a commission on in-app purchases or premium subscriptions (typically up to 30% of revenue). You must allocate funds to ensure your app remains compliant with the guidelines set by these app stores.
Your app might store and process a large amount of written content. Therefore, compliance with privacy laws like GDPR in Europe and CCPA in California is important. Legal consultations, data security experts, and compliance measures drive the cost higher but are crucial for avoiding data breaches and ensuring users' privacy rights are protected.
Building an app like Grammarly involves integrating machine learning, natural language processing (NLP), and real-time suggestions across multiple platforms—a far more complex app category than general communication or productivity apps. Developing for a writing assistant requires top-tier NLP algorithms, compliance with English language rules, and contextual AI-based prompts.
For the U.S. market, where content creation tools are highly prevalent across industries like business, education, and creative writing, the demand for real-time editing tools is at an all-time high. Users expect top-tier recommendations for grammar, tone, and even plagiarism protection.
Building a Grammarly-like app necessitates a highly specialized skill set, including AI & machine learning expertise, creating in-depth text-analysis pullbacks, and maintaining reliable cloud infrastructure for processing these recommendations in real-time across multiple platforms.
At Scrums.com, we specialize in custom applications like Grammarly, equipped with AI-powered writing tools and contextual editing. Reach out for a custom development estimate and let’s turn your app idea into reality today!