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Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Groupon is a powerhouse in the deals and discounts arena, offering users a platform to find exclusive savings on everything from restaurants to vacation packages. But while it may seem simple at face value—connecting users with limited-time discounts—creating an app like Groupon is anything but straightforward.
The complexity of developing a app like Groupon spans across multiple variables, including platform compatibility, various third-party integrations, and compliance with U.S. laws related to online commerce and data security. Groupon also has a unique challenge in managing a multi-sided marketplace, where merchants and consumers need different but equally scalable features.
In this article, we’ll delve deep into the individual cost factors you need to consider if you decide to venture into building an app similar to Groupon. Whether you're targeting a localized U.S. audience or aiming for broader market penetration, knowing where the costs stem from — such as advanced app features, payment gateways, and a robust back-end architecture — can help you manage your budget effectively.
Choosing the right platforms for your Groupon-like app is critical because it directly impacts the app development cost and the user base you can target. Most businesses launching mobile apps in the U.S. focus on iOS and Android, as these platforms have the largest market share. Both platforms offer unique challenges and opportunities when creating a deals and discounts app.
iOS users, particularly in the U.S., are often early adopters and more likely to engage with businesses through apps like Groupon. Developing for iOS ensures your app meets high user experience standards but may entail more stringent app review guidelines from the Apple Store.
Android, on the other hand, commands a larger global audience, though it has slightly less adoption in the U.S. Android development is often more time-consuming, as developers must account for the varying screen sizes, resolutions, and OS versions across different Android devices.
To minimize costs and time, some developers opt for cross-platform frameworks like Flutter or React Native, which allow you to build an app for both iOS and Android using a single codebase. This approach can reduce upfront costs but may lack some advanced native functionalities, especially when it comes to integrating platform-specific features like payment systems or user notifications.
With many U.S. consumers spending more time on their desktops and using wearables, it may become essential to ensure your Groupon-like app integrates seamlessly across desktop and wearables. For instance, users could receive flash deal notifications on their Apple Watches, or merchants could manage their listings using desktop-based dashboards.
Considering all these factors will ensure your app reaches a larger audience, but the added complexity will likely increase the development budget and time.
Basic features are essential for the core functionality of a discount and deal app but are relatively simple in terms of development:
These features allow the app to function but don’t offer the full range of interactivity available in competitors like Groupon.
Intermediate features make your app more functional and comparable to existing market players like Groupon:
These intermediate features can significantly enhance user engagement but require more time to integrate and test, increasing the app development cost.
Advanced features turn a Groupon-like app into something fully dynamic and tailored to high-end user and merchant needs:
Such features demand advanced architecture, expertise in AI/ML, and strong backend infrastructure, all of which increase development time and cost but provide immense value to users and merchants.
An app like Groupon must offer a streamlined, intuitive user experience while ensuring that design aligns with user preferences. Shoppers are typically in a hurry to find deals, so the demand for instant, easy navigation is high. The app should feel smooth when transitioning between screens, with simple menus and fast-loading deal pages.
While investing heavily in UX and UI design can increase upfront costs, it’s possible to achieve a high return on investment via increased user engagement, sale conversions, and app retention rates.
A well-functioning Groupon-like app will need a variety of third-party integrations to handle payments, marketing, and business intelligence.
Users expect diverse payment methods, including Google Pay, Apple Pay, Stripe, and PayPal. These services require rigorous backend infrastructure and add to the app’s complexity. Handling merchant payouts and subscription models also adds more layers to your integration stack.
Platforms like Groupon thrive off real-time user engagement through email marketing or push notifications. Integrating email marketing services like Mailchimp or SendGrid can automate deal promotions, while social media integrations enhance merchant reach by allowing users to share deals on Facebook, Instagram, and Twitter.
To enhance merchant usability, your app might benefit from integrating popular CRM systems like Salesforce or Hubspot, so businesses can manage customers more efficiently. Similarly, Google Analytics can be integrated to track how users navigate the app.
These additional features require customized API work, which can lengthen the development timeline and add to the budget.
It’s crucial to invest in a reliable database and backend architecture when developing an app like Groupon, as millions of users will be accessing time-sensitive data in real-time. The app requires scalable storage to house both increasing user profiles and deals, ensuring fast data retrieval/display for real-time deals and offers.
Using cloud solutions like AWS, Microsoft Azure, or Google Cloud is a great option to scale as your user base grows, while also providing strong data management and security. These systems start as fairly affordable but grow in tandem with traffic and activity, meaning as more deals are processed and stored, costs go up.
Managing this large volume of data while ensuring speed and performance aligns with the expectations of U.S. users and can heavily influence your app's success—and overall development cost.
Once your Groupon-like app is up and running, regular maintenance will be needed to keep it fresh and fully operational. This includes security patches, bug fixes, and updates to meet new Google Play or Apple Store regulations.
Ensuring your app is secure is an ongoing task. It must comply with U.S. laws like the California Consumer Privacy Act (CCPA) and GDPR if you're scaling globally. Regular updates to maintain security protocols, especially concerning payment systems, will add to maintenance costs in the long run.
As time progresses, users will expect new features, merchants will demand improved analytics, and the app will need to be updated to keep competing. Introducing new marketing features, bundling deals, or loyalty programs can keep the app relevant but will involve sizable reinvestments into the app.
Developing a Groupon-like app requires a specialized team with expertise in app development, database management, and user experience design.
Hiring a U.S.-based team offers the advantage of knowledge about local regulations related to consumer privacy, payment integrations, and tax laws That said, U.S. teams tend to cost more than international teams. As a result, many companies opt for offshore teams, particularly in regions like Eastern Europe or India, where expert development services are available at lower costs. However, offshore development can lead to communication challenges and may require additional project management.
Ultimately, the decision will come down to your budget and the complexity of your app. For apps like Groupon focusing on the U.S. market, having at least some local expertise is beneficial for navigating compliance issues and ensuring user-centric design.
Read more about Onshore vs Nearshore vs Offshore Outsourcing.
Developing an app like Groupon can have several hidden costs that arise during or after development. These might not be immediately clear but can quickly ramp up the overall app expenses.
Testing your Groupon-like app for bugs, security holes, and performance bottlenecks is critical. Multi-sided platforms like these require stress testing during peak usage, functional testing of different user flows, and regression testing following updates.
Launching the app on Android and iOS will entail submitting your app to Google Play and Apple App Store. Both platforms charge developer fees, and since Groupon-like apps monetize transactions, you’ll also need to factor in platform commission fees. This can impact your ongoing revenue and requires proper budgeting during the planning stage.
Any app that processes financial transactions and user data needs strong attention to legal and compliance matters. Failing to design the app in compliance with U.S. regulations like the Payment Card Industry Data Security Standard (PCI DSS) or GDPR could result in hefty fines down the line. Ensure that legal compliance is integrated into your development costs right from the start.
Building an app like Groupon is unique because it sits at the intersection of deal discovery, e-commerce, and user engagement. It must handle high-volume, time-sensitive transactions, often with significant traffic spikes during major discount events or holidays. Unlike other apps, Groupon-like platforms also require strong relationships with merchants, adding another layer to the user experience and development priority.
U.S. users are particularly drawn to seamless, fast, and trust-worthy apps when looking for deals. Real-time deal loading, secure payment processing, and personalized offers make the marketplace competitive, and the right team of developers can help push you past the competition. For a strong product-market fit, mastering these elements is crucial.
At Scrums.com, our development team can take your project from concept to complete app, making sure every feature is optimized for user engagement and scalability. Whether you’re building a Groupon-style platform or a completely new concept, we know how to create successful apps. Contact us today for a tailored consultation and development estimate.