Scrums.com is revolutionizing the way growth companies scale their engineering teams. Our platform offers access to top-notch remote software engineering teams at an affordable subscription price.
Get startedWorld-class app development that allows you to start, run and grow your business.
Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Developing an app like Microsoft Edge for Europe brings unique challenges and costs. The European market places a high emphasis on data privacy, particularly with regulations like GDPR (General Data Protection Regulation), so app development for Europe requires a specialized approach. This emphasis on data security, paired with the region's diverse linguistic and cultural makeup, calls for a customized development plan to address these unique market aspects.
The European Union has rigorous policies that demand user-centric, transparent data handling. Additionally, European users are known for their high expectations around functionality, minimalism, and usability. Users from countries like Germany, France, and the U.K. have distinct browsing behaviors and expectations that can influence a Microsoft Edge-like app's feature set and design. Moreover, the need for cross-border usability and localization increases development complexity, as the app must meet varying user preferences across countries with different languages, digital behaviors, and compliance requirements.
Understanding the factors driving costs—from platform selection and device compatibility to data storage regulations and third-party integrations—will help stakeholders gauge what it takes to develop a Microsoft Edge alternative for Europe. This article provides insights into these cost factors, allowing app developers and investors to assess what is required to meet European standards in design, data handling, and compliance.
Selecting the right platform is crucial when determining how much it costs to build an app like Microsoft Edge for the European market. Europe presents unique platform preferences and device requirements. While Android holds the majority market share in many Western and Eastern European countries, iOS has a significant user base in regions like the U.K. and Germany, especially among premium device users. A comprehensive app strategy that includes both platforms is essential to capture a wider European audience and ensure successful custom app development.
Europe’s app usage patterns reveal that Android users are more common in Southern and Eastern Europe, while iOS users are prevalent in wealthier regions like the Nordics, Germany, and the U.K. This device diversity requires app developers to focus on cross-platform compatibility to maximize reach and usability. Additionally, country-specific trends—such as the rise of Fintech apps in the U.K. or fitness apps in Scandinavia—indicate that tablet compatibility and web versions are often needed to meet the demands of specific sectors. For an app like Microsoft Edge, browser compatibility across various devices and platforms is essential to provide seamless user experiences.
A progressive web app (PWA) version might be advantageous in some cases. PWAs are gaining popularity due to their ability to work across devices and lower development costs than native apps. However, native app experiences are generally preferred in Europe’s top markets due to their performance and integration advantages. Therefore, a Microsoft Edge-like app targeting Europe would likely benefit from a native, cross-platform approach with device-specific optimizations to ensure smooth functionality and adaptability across the diverse European device landscape.
Essential browsing features—such as private browsing, multi-tab functionality, and basic history tracking—are key for a basic app. Implementing GDPR-compliant data handling processes is crucial from the start. A European-focused browser app must provide clear options for data collection consent, enhancing trust with users who prioritize privacy. This stage involves basic data encryption and user control features, forming the foundation for later, more complex additions.
To appeal to the European market, an intermediate-level browser might offer multi-language support (for languages like German, French, Spanish, and Italian), additional privacy settings, and moderate data protection tools, such as password-saving options and custom privacy controls. Since European users tend to be more privacy-conscious, regional customization for features like browsing controls, ad blocking, and language-specific content filters is essential. For example, European users may appreciate an option to disable targeted advertising, reflecting their data sensitivity.
Advanced functionality might include biometric security for data protection, real-time language translation, and privacy dashboards. An app like Microsoft Edge for Europe could include advanced, GDPR-compliant data management tools, allowing users to view and manage all data collected about them. Such features are essential in countries like Germany and France, where data privacy expectations are exceptionally high. Moreover, robust ad-blocking and anti-tracking technologies cater to a region that values user autonomy and choice over data. Implementing these features involves complex backend builds and dedicated privacy settings, raising the development cost but meeting the high expectations of European users.
User experience and design are vital to an app’s success, particularly in Europe, where minimalist and functional design is widely preferred. European users are generally less receptive to excessive design elements and prefer clarity, simplicity, and usability.
For an app like Microsoft Edge, the UX/UI must be customized for different regions, including a multi-language interface that adapts based on the user’s country. European users demand transparency, especially for apps involving data tracking. Features like privacy policy pop-ups and consent forms should be intuitive, concise, and accessible. For example, in France and Germany, users value a polished, localized design that translates text and accommodates cultural preferences for interface layouts, icons, and even colors.
Design adjustments must also consider Europe’s accessibility standards, such as WCAG (Web Content Accessibility Guidelines), which many European countries have adopted. Ensuring that an app is accessible to all users, including those with disabilities, is a legal and user expectation in Europe, adding to design and testing costs.
Furthermore, multi-language support requires designing adaptable layouts, as languages like German or French tend to require more screen space than English, impacting design considerations. The additional development time to localize and optimize UI elements across Europe is a significant cost factor necessary to meet user expectations in this region.
Integration with third-party services is essential for a Microsoft Edge alternative designed for Europe, particularly in security, payments, and analytics. In Europe, integrating local payment services is crucial for user convenience. Apps with transaction features may need compatibility with services like Klarna (popular in the Nordics) or Bancontact (common in Belgium), a staple for online payments in these regions.
Compliance with PSD2 (Payment Services Directive 2) is essential for apps with payment functionalities. PSD2 mandates secure, user-friendly payment processes, which adds to the complexity and cost of development. Additionally, API integrations with regional services, such as SEPA (Single Euro Payments Area) for bank transfers or specific content delivery networks (CDNs) that prioritize European data residency, are necessary for optimal user experience and legal compliance.
Compliance with privacy regulations (complementing GDPR) and secure analytics tools are essential for apps collecting user data. Data protection features that prevent data from leaving European borders are increasingly in demand, particularly for highly regulated industries such as finance and healthcare. Integrating European-friendly analytics tools—like Matomo, a GDPR-compliant alternative to Google Analytics—can help maintain user privacy while providing valuable insights. These specialized integrations increase development costs but ensure the app meets the stringent security and usability standards of Europe.
The backend infrastructure is a significant cost consideration for an app like Microsoft Edge targeting Europe, where GDPR compliance and data residency requirements create unique challenges. Under GDPR, data must often be stored within the EU, requiring developers to choose European data centers, such as those offered by Google Cloud, AWS, or Microsoft Azure. Data residency impacts infrastructure costs as it mandates specific setups to meet compliance, especially for apps that process significant volumes of personal data.
Europe’s fragmented jurisdictional landscape adds to backend complexity. For example, some countries have stricter interpretations of GDPR, which might necessitate additional data handling safeguards. Given the high usage potential and variety of users across Europe, the backend architecture for a browser app like Microsoft Edge must support scalable data storage and processing.
Additionally, backend systems must be robust enough to handle high volumes of encrypted data, as required for GDPR compliance. This involves designing for end-to-end encryption, allowing users to delete or request their data on-demand. Data portability across EU nations is essential in multi-country use cases, meaning backend infrastructure must support cross-border data transfers within the EU. Implementing these systems increases development and operational costs but ensures the app aligns with European regulations and user privacy expectations.
Ongoing updates are essential to keep an app like Microsoft Edge compliant with Europe’s evolving regulations, particularly GDPR and privacy policies. Changes to these regulations often require app updates, especially for features that handle user data or security settings. With personal data handling as a core part of a browser app’s functionality, regular updates and monitoring are critical to avoid legal penalties and maintain user trust.
Frequent OS updates in Europe, especially for mobile OS variations tailored to regional standards, may also require app updates to ensure compatibility. For example, banking or health-related apps often require more frequent security updates due to heightened data sensitivity in these sectors. Developers must stay up-to-date with Europe-specific OS changes to maintain app stability and security. Such maintenance requirements increase long-term costs and require a proactive approach to regulation-driven adjustments.
Developing a Microsoft Edge-like app for Europe necessitates a team skilled in European data regulations, languages, and cultural nuances. Access to GDPR compliance expertise is crucial, as even minor compliance failures can lead to significant legal consequences. A European distributed team offers localized insights, fast language support, and more accessible user research for region-specific UI and UX design.
Given Europe’s diverse user preferences, a development team must include experts in multi-language design, accessibility standards, and regional data protection laws. For example, teams specializing in data privacy and security compliance are valuable in Europe’s highly regulated market. In addition, having translators and UX designers with experience in European languages allows for accurate localization.
Europe’s multilingual environment also necessitates multiple language proficiency and regional user insights, especially for high-impact regions like Germany and France. These regional requirements can increase development and maintenance costs but are essential for meeting European user expectations and ensuring compliance.
QA & Testing: European quality assurance requires meeting stringent security and compliance standards, especially for apps in regulated sectors. This involves rigorous testing protocols and advanced security testing to protect sensitive data, aligning with Europe’s high standards for privacy and security.
App Store Fees and Guidelines: App store fees in Europe may vary depending on the platform, and additional guidelines exist for compliance in different countries. European app submission often requires adherence to specific app store requirements, impacting the app’s overall costs.
Legal and Compliance Costs: Legal costs for GDPR compliance are a significant consideration for a Microsoft Edge-like app in Europe. This involves ongoing monitoring to ensure the app aligns with data protection regulations, creating hidden costs developers must budget for.
A Microsoft Edge alternative faces distinct challenges in the European market. With a strong emphasis on data privacy, European users expect GDPR-compliant browsing options and precise data management controls. Localized features, such as multi-language interfaces and region-specific ad-blocking options, are crucial for success in this region.
Unlike other regions, Europe’s diverse cultural and linguistic landscape requires highly adaptable apps. Localization is essential, not just for language but also for regional behavior patterns and payment preferences. Europe’s unique data residency and cross-border data transfer requirements also increase backend costs and infrastructure demands.
European users prioritize transparency, control, and privacy. Meeting these expectations involves high upfront and ongoing costs, but ultimately, it ensures the app can thrive in the competitive, regulation-heavy European market.
At Scrums.com, we specialize in developing GDPR-compliant and localized software that meets the needs of Europe’s diverse user base. From multi-language interfaces to secure data handling, we know what it takes to make your app successful. Contact us today for a tailored estimate for your European app project!