Scrums.com is revolutionizing the way growth companies scale their engineering teams. Our platform offers access to top-notch remote software engineering teams at an affordable subscription price.
Get startedWorld-class app development that allows you to start, run and grow your business.
Building a custom app can boost your brand's trust and credibility, ultimately benefiting your business in the long run. We will discuss the following topics:
1. Reputation Management
2. Customer Support and Engagement
3. Data-Driven Decision Making
4. Demonstrating Social Responsibility
A well-made custom app can dramatically improve your brand's marketability and reputation. A trustworthy app will show that you are dedicated to providing top-notch goods and services. As a result of knowing they can rely on you, your clients and business partners will have more faith in you.
A custom app also strengthens your brand identification by demonstrating your professionalism and attention to detail.
A custom app enables you to offer personalized customer support and engagement, helping you address the unique needs and pain points of your African target market.
By incorporating in-app support features, such as chatbots, help centres, or direct communication channels, you can provide timely assistance to your users, leading to increased satisfaction and loyalty.
This level of support also encourages users to share their positive experiences with others, further boosting your brand's credibility.
You may get useful user data through custom app creation, giving you insights into user behavior and preferences. You may improve your app and broader business strategy by studying this data and making wise decisions.
Delivering a more individualized experience for your users is made possible by a data-driven strategy. This helps to increase their faith in your brand and ultimately ensures that they will stay visiting.
Putting money into a customized app that caters to your target market's needs demonstrates your commitment to social responsibility.
You can showcase your brand's dedication to having a beneficial influence by developing an app that takes into account regional difficulties, environmental issues, or social issues that are pertinent to your audience.
This thoughtful approach to app creation not only strengthens the integrity of your brand, but it also appeals to customers who value companies with a clear sense of mission.
World-class app development that allows you to start, run and grow your business.
Imagine custom app development as an expert chef crafting a personalised menu for their restaurant. Just as a meticulously planned and executed meal can leave diners with a memorable culinary experience, a custom app is specifically designed to cater to your business's distinct needs and objectives, leaving a lasting impression on your users.
Investing in custom app development offers several advantages, including:
A custom app allows you to create an interface that is tailored to your target audience, ensuring a seamless and enjoyable experience. By focusing on the preferences and expectations of your users, you can craft an app that not only meets their needs but also delights them with personalized features and intuitive navigation.The best part? If you develop an app that your users love, you ensure that they keep coming back for more and turn them into lifelong customers.
Custom apps can be designed to streamline business processes and boost productivity. By automating repetitive tasks, integrating with existing systems, and providing real-time data access, custom apps empower your team to work more efficiently and make informed decisions quickly, just like a well-tailored suit that enables effortless movement and comfort.
A unique app helps you stand out from the competition and attract more customers. In a world where off-the-shelf solutions are abundant, a custom mobile app acts as a distinctive and exclusive suit that sets you apart in the crowd, showcasing your brand's personality and commitment to providing a superior experience.
A well-designed app can generate increased revenue and improve customer retention. By offering a memorable and engaging user experience, your custom app encourages users to continue using your services and make purchases. It's akin to wearing a sharp, tailored suit that not only grabs attention but also instils trust and confidence in your brand, ultimately resulting in increased profitability.
Custom app development enables seamless integration with your existing systems and third-party applications. This ensures a smooth flow of data between various platforms, enhancing communication and collaboration within your organization. The ability to integrate effortlessly is like having a versatile tool that easily connects and works in harmony with other components in your business ecosystem.
As your business evolves, a custom app can be easily modified or expanded to accommodate changing requirements and market trends. This adaptability is like having a dynamic strategy that can be adjusted and fine-tuned to suit your business's changing needs, ensuring continued relevance and success in an ever-changing environment.The benefits don’t just stop there though. If you want to build trust and credibility with your customers, a custom app is a great way to do so.
Investing in custom app development can be expensive, but being open to pivoting and iterating based on market feedback is crucial to ensure long-term success. By adapting your app to the ever-changing needs and preferences of your target market, you can stay ahead of the competition, increase user satisfaction, and maximize your return on investment.
Encourage users to provide feedback and reviews, which will help you identify pain points and areas for improvement. By addressing these concerns, you demonstrate your commitment to serving the unique needs of your users, enhancing your app's credibility and increasing user satisfaction. Tools like in-app surveys, app store reviews, or social media can be used to gather feedback and gauge user sentiment.
Analyze user behaviour and engagement data to understand how your app is being used and identify potential bottlenecks or areas of friction. By making data-driven decisions, you can prioritize improvements and new features that will resonate with your audience, maximizing the impact of your development budget and efforts.
As you adapt your app based on market feedback, be prepared to allocate resources for ongoing updates and improvements. While this may increase your app's overall cost, the benefits include increased user satisfaction, reduced churn, and ultimately, higher long-term profitability. Regular updates also demonstrate your commitment to delivering a high-quality app experience tailored to your users' needs.
Adopt a flexible, agile development methodology that enables prompt iteration and change in response to market feedback.
Your app will stay relevant and helpful to your target market if you are receptive to user needs and can swiftly pivot and make adjustments.
By prioritizing products and enhancements that have the greatest impact, an agile methodology can also assist you in managing development expenses more successfully.
While it's essential to iterate and adapt your app based on user feedback, it's also crucial to balance this with innovation and forward-thinking. Continuously explore new technologies, trends, and market opportunities to ensure your app stays ahead of the curve and caters to the evolving needs of your user base. By striking the right balance between adaptation and innovation, you can maintain a competitive edge and secure long-term success for your app.
Creating an outstanding user experience and design is crucial for a successful app. A well-designed app should be visually appealing, intuitive, and user-friendly.
Higher app adoption rates and greater client retention result from spending money on excellent design and user experience. A well-designed app has a higher likelihood of being passed along by users and being used again, which leads to better ratings, word-of-mouth advertising, and long-term success.
In today's interconnected digital world, app security is paramount. We take a look at some vital security considerations.
The Privacy Act of 1974 is the primary privacy regulation in America that regulates the sharing of data. The Privacy Act governs how federal agencies may gather, utilize, and disclose personal information. Individuals are given specific rights under it, including the ability to access and update their personal information, and federal agencies are required to protect such data from illegal disclosure.
The Health Insurance Portability and Accountability Act (HIPAA) for health information, the Gramm-Leach-Bliley Act (GLBA) for financial information, and the Children's Online Privacy Protection Act (COPPA) for children's online data are just a few federal laws that deal with privacy and data sharing in addition to the Privacy Act. Additionally, each state has its own privacy laws that could offer additional protections.
Keep up with the latest security threats and best practices, such as incorporating multi-factor authentication, securing APIs, and using secure coding practices. Regular security audits and vulnerability assessments can help identify potential weaknesses and protect your app from emerging threats.
Select a reputable development partner with a proven track record in security best practices, like Scrums. A reliable vendor will prioritize security throughout the development process and help you build a secure app that meets industry standards and best practices.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Scrums.com provides high quality engineering teams to scaling enterprises at lower costs. Scrums.com designs, builds, deploys and maintains custom software that gives scale-ups the opportunity to grow world-class businesses.
Quality user stories into production rate
Net Promoter Score (NPS)
Successful projects delivered
Years of software specialisation
Developing a VPN app like TunnelBear VPN is no small feat. These apps ensure that users can hide their IP addresses, encrypt their communication, and bypass region-specific internet restrictions. This all comes together to create a secure, private browsing experience for users—something that is both highly sought after and complex to build. The core complexity often involves making a well-engineered backend capable of secure encryption, multi-device compatibility, and real-time server switching across different global locations.
Before delving into details, it's essential to acknowledge that different app categories come with distinct challenges, especially VPN applications like TunnelBear VPN. Whether you're developing a free version like TunnelBear free VPN or a fully premium app, several cost-driving factors are in place. VPN apps must meet compliance with various international and United States-specific data regulations like CCPA (California Consumer Privacy Act) and GDPR (General Data Protection Regulation). Adherence to these can result in fines or a tarnished brand reputation. Additionally, United States internet users emphasize privacy and security—progressively more so in the post-Snowden era.
Each of these facets contributes to the overall app development cost, and in this article, we will outline the fundamental principles involved in building something like TunnelBear VPN. From platform choices to compliance and specialized team expertise, understanding the complexities of VPN development is crucial to estimating such a project's scope and cost.
Platform Choice (iOS, Android, Cross-Platform)
When building a VPN app like TunnelBear VPN, choosing the platform your app will reside in is one of the first decisions to impact your app’s development budget. United States consumers tend to skew heavily toward high-quality user experiences on iOS or Android devices. In the United States, iOS has a significant market share of around 55%, with Android covering roughly 45%. Depending on your audience, you’ll likely need the VPN to be functional on both platforms, which requires extra resources.
For a VPN service like TunnelBear VPN, being cross-platform is indispensable. Many VPN users expect a consistent experience across all their devices—smartphones, desktops, or browser extensions. The proper development process must include all these endpoints to enable seamless handoffs. For example, a user might start their browsing session on their iPhone, then move to a Windows desktop or MacBook, expecting their VPN to continue functioning without interruption.
Incorporating web or desktop versions and deploying browser extensions (for Chrome, Firefox, etc.) increases development time and cost. United States-based consumers will likely expect a VPN to function continuously across mobile phones, PCs, smart TVs, or streaming devices like Fire Stick or Roku. This extra breadth naturally requires resources like staffing experienced in such ecosystems, contributing heavily to the custom app development cost.
Starting with the most fundamental features required for a VPN app like TunnelBear VPN, here’s what you’ll typically find:
Moving into the more premium features, several intermediate functionalities can elevate your VPN app, but with increased time and cost.
These features are generally only seen in more premium VPN services and substantially raise the bar and costs.
Developing an optimal user experience (UX) and visually engaging user interface (UI) is essential for any VPN app seeking success in the highly competitive United States market. Here, simplicity and security come together, needing to balance ease of use with technical complexity.
VPN Interface Complexity
While VPNs deal with high efficiency at the backend, the user interface must remain simple and user-friendly. Take TunnelBear VPN, for instance—the playful bear animation belies sophisticated technology underneath. Users appreciate this straightforward approach to VPN management without wading through technical jargon. Simplicity reduces bounce rates, increases retention, and ultimately grows your user base.
Visual Identity Matters
The unique visual identity of TunnelBear (with playful animations) makes it memorable. Visuals matter, especially in the United States market, where users look for trust, security, and a brand they can gauge reliability simply by looking at. This process—transforming the concept of security into something attractive and engaging—requires design expertise and rigorous user experience testing, inevitably increasing the overall development cost.
Intuitive Onboarding Experience
Designing intuitive onboarding is also critical, especially when educating the largely non-technical audience of most United States VPN users. A seamless onboarding flow should simplify core features, like setting up an account, signing in, and switching between servers securely. Complex designs often need clarification for app uninstalls, lower user retention rates, and wasted development resources.
Every VPN app has to integrate with multiple third-party systems to ensure usability and scalability. TunnelBear VPN, for instance, integrates with various security protocols, payment gateways, and online databases, all of which affect app development costs.
Security Protocols and VPN Infrastructure
Integrating OpenVPN or WireGuard as a core protocol is essential for any VPN service, and doing this right is crucial for your app’s success. These protocols are the backbone of any VPN, ensuring all user data is encrypted. While OpenVPN and WireGuard are open-source projects, tailoring them to your specific infrastructure may increase development time and cost, especially when mapped for thousands of simultaneous users.
Payment Gateways
VPNs, unless they’re offering freemium models like TunnelBear free VPN, must include payment infrastructure that supports multi-currency and recurring payments. United States-based VPN users are used to seeing options like Stripe, PayPal, and Apple Pay, so implementing a secure payment gateway that syncs subscriptions across platforms is essential. Failure to integrate safe, flexible payment options may lead to missing out on the United States customer segment that values convenience. Payment integrations demand security protocols to compliantly store and handle financial information, raising the app's overall cost.
Email Automation & Push Notifications
Sending timely notifications to users about expiring subscriptions, new VPN server upgrades, or security alerts also leads to backend email integration (e.g., using services like SendGrid). Push notifications are additionally crucial in alerting users of attacks or breaches. Ensuring this works across all major platforms generally requires integrating with APIs or third-party systems, thereby adding to your custom app development costs.
Data-heavy apps, such as VPNs, depend heavily on the quality and scalability of their backend infrastructure. The challenge lies in ensuring that your app performs well under load while maintaining high levels of security.
No-Log Policy
Like the TunnelBear VPN app, most VPNs promise users a no-log policy, meaning they don’t record user activity. To implement such a policy effectively, you’ll need to design a way for users’ IP addresses, traffic, and connection times to remain anonymous. Setting up the appropriate databases to ensure session anonymity while enabling unique traits like subscription tracking without violating privacy laws places intricate demands on your backend, which comes with additional costs.
Scaling & Handling Massive Data
VPN apps handle high volumes of encrypted traffic, so your app’s database must be robust. A United States-based customer connecting to a distant server overseas needs quick connection and transfer speeds, which will rely heavily on cloud infrastructure solutions like AWS, Azure, or Google Cloud. Scaling your infrastructure to provide servers that handle tens of thousands of encrypted tunnels simultaneously means that most free VPN apps like TunnelBear have a free VPN limit—but premium versions must account for this from the start.
Server Health Monitoring
Maintaining the health of your global VPN servers is critical. TunnelBear VPN, for instance, consistently monitors its server network to ensure downtime is minimized and new server locations spin up automatically when others fail. Building such server health monitors adds to back-end architecture complexity and contributes to the broader app development budget.
VPN apps face rapid changes in security threats, ISP tactics, and government regulations. Specifically, law enforcement and personal privacy laws frequently evolve in the United States market, meaning your VPN app must adapt or face obsolescence.
Security Patches & Protocol Updates
VPNs handle sensitive data, which makes them vulnerable to frequent attacks from malicious actors. Maintaining the safety of your user base through regular security patches and even critical updates for encryption protocols like OpenVPN or WireGuard is a continuous investment that impacts development costs.
Compliance with Legal and Regulatory Standards
Beyond technical updates, your VPN app must comply with evolving legal frameworks. For instance, in the United States, privacy regulations are incredibly stringent in states like California (via CCPA ), where companies must disclose how they handle user data. HIPAA compliance may also come into play if your VPN deals with medical professionals sharing anonymous medical data. This lifecycle process is ongoing and inevitably adds to app development costs.
Specialized skills are indispensable for an app like TunnelBear VPN, particularly cybersecurity, encryption, and compliance.
Security and Protocol Expertise
VPN app development requires developers familiar with industry-standard protocols (AES 256-bit encryption, multi-hop chaining ) to secure user information. If focusing on the United States market, your team must also be well-versed in United States-specific compliance, encryption protocols, and user patterns to ensure smooth rollouts and integrations with related United States technologies and regulations.
Ensuring the reliability of a VPN app like TunnelBear VPN requires robust back-end architecture supported by teams that can handle real-time server infrastructure and distributed databases. Specialized skills in cloud solution platforms like AWS or Azure for high-speed, reliable DNS routing are needed to reduce latency and provide seamless user experiences for United States and global users.
Hiring in the U.S. vs. Offshore Teams
Given that VPN services must adhere to United States regulations, hiring an experienced team in the United States will be more seamless for companies hoping to target a domestic market. Custom app development talent within the United States comes at a higher rate than offshoring to countries like India or Eastern Europe. Still, there’s a clear benefit: quality assurance, native language proficiency for customer experience, alignment with United States time zones, and better adherence to privacy guidelines mean fewer long-term errors.
Though employing an offshore team might reduce early-stage costs, serious risks emerge when handling data with wide-ranging privacy regulations. Communication gaps also increase the risk of project misalignment, prolonging MVP creation or product iteration cycles. In an app category where trust and uptime are paramount, having a United States team provides benefits but comes at a higher price.
QA & Testing: Rigorous quality assurance (QA) procedures are critical for VPN security and performance, escalating the app development cost. VPN apps have uniquely stringent needs when it comes to QA:
App Store Fees and Guidelines: Launching a VPN app in both the Apple App Store and Google Play Store involves consideration of strict guidelines and fees. Apple, in particular, enforces high standards for VPN apps—requiring tight adherence to privacy policies, encryption standards, and security features. It is critical to meet these requirements to avoid app rejection, which can lead to project delays and escalate development costs.
Apple also charges a 30% fee for in-app purchases (IAP), which will take a significant portion of revenue from subscription-based models like premium VPN services.
Legal and Compliance Costs: Compliance is where many VPN projects sink additional, hidden costs. Meeting compliance standards for United States-based apps is especially tricky. TunnelBear VPN, for example, has to comply with GDPR, CCPA, and HIPAA in some cases. VPN services may also need to include mechanisms for blocklist maintenance (for keeping users from certain restricted countries from accessing forbidden sites) and ensure zero-log policies for United States users.
Since privacy and regulatory laws constantly evolve, building features that simplify legal compliance is vital. Many businesses also work with consulting firms to navigate this regulatory field, which involves additional costs.
VPN apps like TunnelBear VPN stand apart from other app categories due to their complex security obligations, stringent regulatory concerns, and performance expectations. From developing basic encryption methods to layering on more sophisticated connection techniques (such as multi-hopping across regions), it’s clear that VPN software requires a thorough understanding of cybersecurity and user expectations.
Beyond technical features, VPN developers must adhere to global and domestic privacy laws, including navigating gray areas regarding censorship circumvention efforts. In the United States, user expectations surrounding privacy and data handling have shifted dramatically over the last decade, intensifying the development focus on airtight approaches to user data protection.
At Scrums.com, our expert team of United States-focused developers can help tailor your vision into a fully functioning VPN app like TunnelBear VPN. We've got the expertise to develop secure protocols, ensure multi-platform compatibility, or navigate complex United States compliance issues. Reach out to us today for a custom development estimate, and let's protect user privacy while delivering an exceptional app experience.