About
Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen is a comprehensive guide to creating successful products using Lean principles and Agile methodologies. The book provides a step-by-step approach to innovating and building products that meet customer needs, from initial idea generation to launch and iteration. Olsen's practical guidance helps readers understand what to do, how to do it, and why, making it relevant for startups, executives, and managers who are accountable for creating great products and driving transformational growth. Through real-world examples and case studies, the book illustrates how to use Lean principles to develop a successful product strategy, build a Minimum Viable Product (MVP), and iterate quickly based on customer feedback. By following the Lean Product Playbook, readers can reduce the risk of launching a new product, increase the likelihood of success, and create products that customers love. The book is a must-read for anyone responsible for creating and launching successful products in today's fast-paced and competitive marketplace.
Hardcover
English
1st Edition
John Wiley & Sons Inc
Publication date: July 10, 2015
336 pages
ISBN 10: 1118960874
ISBN 13: 978-1118960875
Features
Step-by-Step Guide to Lean Product Development:
The book provides a comprehensive and practical guide to creating successful products using Lean principles and Agile methodologies, from initial idea generation to launch and iteration.
Minimum Viable Product (MVP) Development:
The book shows how to build a Minimum Viable Product (MVP) that meets customer needs and allows for rapid iteration and improvement.
Rapid Customer Feedback and Iteration:
The book emphasizes the importance of rapid customer feedback and iteration in the product development process, and provides practical guidance on how to gather and incorporate customer feedback.
Real-World Examples and Case Studies:
The book includes real-world examples and case studies of successful products and companies that have used Lean principles to drive innovation and growth, making it easier for readers to apply the concepts to their own work.
Benefits
Here are some benefits to reading Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen:
Improved Product Development Skills: The book provides a comprehensive guide to Lean product development, helping readers to improve their skills and create successful products.
Reduced Risk of Launching a New Product: By following the Lean Product Playbook, readers can reduce the risk of launching a new product and increase the likelihood of success.
Increased Customer Satisfaction: The book shows how to create products that meet customer needs and expectations, leading to increased customer satisfaction and loyalty.
Faster Time-to-Market: The book's emphasis on rapid iteration and customer feedback helps readers to get their products to market faster and with greater confidence.
Increased Agility and Adaptability: The book's Lean principles and Agile methodologies help readers to develop a more agile and adaptable approach to product development, allowing them to respond quickly to changing market conditions and customer needs.
Better Decision Making: The book provides practical guidance on how to make better decisions about product development, using data and customer feedback to inform decisions.
Improved Collaboration and Communication: The book shows how to improve collaboration and communication between cross-functional teams, leading to more effective and efficient product development.
Increased Innovation and Creativity: The book's emphasis on experimentation and iteration helps readers to think more creatively and develop innovative solutions to complex problems.
Real-World Examples and Case Studies: The book includes real-world examples and case studies of successful products and companies, providing readers with practical insights and inspiration.
Actionable Advice and Guidance: The book provides actionable advice and guidance that can be applied immediately, making it a valuable resource for anyone responsible for creating and launching successful products.
Transformative Growth: The book shows how to use Lean principles to drive transformative growth and innovation in organizations, making it a valuable resource for executives and managers.
Competitive Advantage: The book's guidance on how to create successful products that meet customer needs helps readers to gain a competitive advantage in their markets.
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